Marvel goes tiny in “Ant-Man” Blu-Ray promo

In what was their biggest gamble since “Guardians of the Galaxy”, the folks at Marvel Studios launched a superhero series in their “Marvel Cinematic Universe” (MCU) based on one of their lesser-known heroes named “Ant-Man.” Of course, when you have a character that’s best known for shrinking to the size of an ant, you have to change your way of thinking when it comes to promoting his movie. You have to get away from the larger-than-life scope of heroes like Captain America, Iron Man and Thor. You have to get…tiny.

With the blu-ray release of Marvel’s “Ant-Man” this week, the studio is “going small” by giving fans a new way to look at the world of Scott Lang, the secret identity of the titular hero as played by Paul Rudd.

I received a neat little “Ant-Man” memento courtesy of the film studio and toymaker Janky Toys. It was a miniaturized replica of the blu-ray, complete with its own sleeve!

(Images and more after the jump!)

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The blu-ray itself comes with numerous extras, a peek at “Phase 3” of the MCU, and behind-the-scenes featurettes like this one:

As for the movie , I thought it was fun, if a bit uneven, working best when it leans on the comedic talents of Rudd and his comedic cohorts like Michael Peña, and not so much when it skews towards melodrama with Evangeline Lilly and Michael Douglas.

Still, it’s a fun romp in Marvel “microverse” which is suitable for younger kids with some wry humor that adults will enjoy. I give it a geek factor rating of 2 1/2 Pym Particles (out of 4).

You can get your copy of “Ant-Man” on Blu-Ray at your local retailer or Amazon!

AntMan director Peyton Reed holds up a mini-“AntMan” living room. I wonder if the rent is as small as the living space?

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